EMBRACING ITS PURPOSE
OnePlace is a customer relationship management product created specifically for professional services companies. In just five years, this start-up had won the hearts of blue chip companies around the globe. It was growing fast and needed to sustain that success. We needed to bring the branding in line with the innovative nature of the product.
It's difference is its flexibility; it can be tailored to sector and to roles within the firm. We developed a new visual and verbal identity to better express the proposition, with more attitude. 'Make growth happen' became the brand purpose and a new message platform addressed its points of difference.