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PACKAGING WITH POP

Gumi is a new brand of vitamins retailing in Boots and other stores across the UK from Autumn 2018. The range includes vitamins for children, men and women; easy-to-take products for the whole family.

The brand has been designed to stand out in a scientifically-led category. Pared-back messaging on the front of the pack helps it stand apart from competitor brands. The design avoids much-used characters or people imagery. Instead, the focus is on brand name visibility and shelf presence.

A set of illustrated patterns establish a vibrant, design-led look for the range. The Pop-Art-inspired motifs provides flexible visual assets to work across current and future variants. The look lends itself to eye-catching promotional collateral
and digital channels.