BEAUTY FOR PROFESSIONALS
SEAMS is a hand cream with a difference. Inspired by couturiers and seamstresses, founder Karen J. Gerrard wanted to create a product that would help heal hardworking hands without transferring grease to fabrics. Aimed at fashion professionals, the brand needed to feel natural, beautiful and practical.
The design draws on vintage utility style with an understated typographic look. We created a thimble symbol, making a clear connection with the fashion industry.
Flashes of yellow complement the otherwise monochrome look and give the packs stand out on shelf. The branding was implemented across packaging, stationery and promotional materials. It has become the go-to product for seamstresses, make-up artists and models.
"Almighty have been an amazing creative, energetic, professional hand in bringing the branding of SEAMS to life, delivering far and beyond all expectations. Any new presentation from them literally 'blows our minds’. We look forward to many more exciting developments in the the future”
Karen J. - Founder Seams
What we did:
Identity design / Packaging design / Copywriting