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Models Own puts the play back into beauty. The brand owners knew that young beauty enthusiasts want to experiment with products and find ways to express their personality. The brand wanted to inspire bravery with fast-changing and bold products. Our brief was to bring this to life in a renewed brand identity.

High colour and high energy was central to the redesign. Everything is more dynamic with over-sized type and stand-out colour gradients that demand attention on shelf. Packaging is supported by playful photography to complete the look.

We created a style guide for the brand and worked closely with the brand owners over a two year period to roll out the look across all product developments and promotional touchpoints.

What we did:

Packaging design / NPD / Brand Style Guide / Website

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