SCIENCE WITH SOUL
Joonbyrd is a body care and wellness brand defying convention, infusing joy and playfulness into a category often dominated by clinical sterility. Founder Dr Alexis Granite approached Almighty seeking brand strategy, identity and packaging design that would not only resonate with consumers but transform their perception of body care rituals.
Joonbyrd speaks to a generation seeking joy and self-expression, empowering them to prioritise their wellbeing authentically and fulfillingly. Beauty is more than skin deep, and Joonbyrd celebrates individuality, confidence, and the pure joy of self-care.
We had the privilege of bringing Joonbyrd’s vision to life, solidifying its position as a pioneer in the evolving beauty and wellness industry. We crafted a brand that highlights scientific efficacy while fostering positive emotions, enabling everyone to embrace their unique beauty, one joyful ritual at a time.
Joonbyrd was founded by leading dermatologist Dr Alexis Granite to address a need for beauty, wellbeing and lifestyle products that are as emotionally intelligent as they are efficacious. Alexis set out to redefine wellness with a brand that speaks to the heart as well as the skin.
Created for “doers” and “dreamers” alike, Joonbyrd seeks to educate, enlighten and entertain through emotional connection, ultimately enriching the lives of our consumers and community.
The rich, playful candy colour palette is paired with the signature ‘JB’ pattern that wraps around the product bottles and cartons, echoing the throwback appeal of the 60s and 70s. Its lava lamp-like fluidity became a theme for the brand and a truly ownable device for packaging and beyond.
Central to the brand's appeal is the custom-designed, refillable glass bottle. Developed in collaboration with Alexis, this tactile and visually distinctive container showcases the product while remaining environmentally conscious, being made from glass. The silicone sleeves, or “bumper”, as we call them, add a layer of protection and customisation, making each bottle a personalised statement.
Masterfully blending magical moments, science, storytelling and a hint of nostalgia, Joonbyrd’s innovative design positions the brand at the forefront of the beauty and wellness industry, creating rituals and experiences that ignite the spirit and spur the imagination.
Joonbyrd has made an immediate impact, with the Sunday Times Style magazine labelling the branding as “the most upbeat packaging out there”.
What we did:
Brand Strategy / Naming / Brand Identity / Product Design / Packaging Design / Web Design / Brand Guidelines