REVOLUTION IN SKINCARE
Scientist Dr. Suzanne Saffie-Siebert spent ten years developing a new patented skincare product. She knew customers were frustrated by so-called ‘natural’ but ineffective products. Her technology was designed to be in tune with the body – effective and kind. We worked with the team to develop the brand from scratch, from brand name to messaging, packaging, website and promo content.
We wanted to complement the cutting-edge product technology with an equally future-focussed attitude: a plain-speaking, gender-neutral brand to empower customers. The answer was to celebrate science by making it super accessible, starting with the name.
The design establishes a clinical theme humanized by naturally styled photography. As the strategic branding partner, we worked closely with the client team and tactical communications agencies to launch the brand, initially in the USA.
"Developing a cut through brand in the crowded US skin care arena is not an easy task. Almighty listened, understood and delivered the creative leap from logic to inspired. Matt and his team are pro-active, responsive and organised – they’re good at what they do and great to work with."
Charles Weatherstone - CEO GSB Laboratories
What we did:
Naming / Brand strategy / Identity design / Packaging design / Web design