NEW IN NUTRIENTS
VitSpritz is an oral spray format for supplements - something new to the UK market. The pocket-sized bottle is an easy way for people to take vitamins on-the-go as an alternative to tablets. The range can be found in Boots and includes products tailored to men, women and children.
We used a clean and minimal aesthetic that borrows more from haircare and beauty categories than vitamins and supplements. The idea was to bring some elegance to this category. It is designed to position the product as a handbag item and express ease of use.
The colour roundel on the outer box gives the range strong shelf presence, lending itself to bold in-store merchandising and helping customers navigate the products.
What we did:
Packaging design / Web design / Art Direction