Krispy Kreme isn’t backward in coming forward. So we were delighted to work with creative agency Will London to create its first ever chilled drinks campaign. This was a brief that demanded we have some fun.

Sociability and sharing is central to the Krispy Kreme ethos. So, with some playful copy we created visually arresting posters around the idea of ‘more than one straw’.

We created a Kreme Shake logo and art-directed a photoshoot to capture the Krispy Kreme vibe.  The campaign helped Krispy Kreme achieve record summer sales.