Alive is a new range of daily bathing and moisturising products aimed at men and women with active lifestyles. Retailing exclusively at Sainsbury’s, the range is intended for use before, during or after exercise and taps into customers’ enthusiasm for health and fitness.

We created a suitably punchy design with stark bold type and high colour. We took care to avoid monochrome or dark tones so often used for products for men, or softer shades or illustrative elements so often used for products for women.

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Within the minimal design look, we used magenta as a highlight colour to pick out the hero ingredient, magnesium. We created a set of ten roundel icons for use across the range to communicate features and usage.
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+44 (0)7866 807 520


2 New Town, Chichester,

West Sussex PO19 1UG

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